Our Purpose



 GR Core Values2



  •  Our 12 Leadership Principles that we teach in our 4 programs:
    1. Dream Big, Really Big! – Girls learn to identify their goals and dreams.

    2. Make Positive Friendships! – Girls learn to build healthy relationships, community, and collaboration.
    3. Master a Greatness Mindset! – Girls learn to live and lead from their greatness mindset to overcome any challenge and become resilient.
    4. Have Self-Acceptance! – Girls learn self-esteem skills so they can lift themselves to their highest potential.
    5. Practice Responsibility Daily! – Girls learn to be accountable for their own choices, communication, body, finances, & dreams.
    6. Set Goals for Your Dreams! – Girls learn how to get clear in their goals, and the milestones to achieve them.
    7. Lead by Your Actions! – Girls learn to lead every day and don’t wait for a title.
    8. Practice Self-Care! – Girls learn to care for their mind, body, & spirit so they live with balance, and not burnout.
    9. Be Compassionate & Giving! – Girls learn the power of one, and that they can be the change they want to see in the world.
    10. Plan Your Work! – Girls learn the power of planning and how to work their plan.
    11. Participate in Teamwork! – Girls learn to work in teams, ask for help & accomplish their specific role inside a team.
    12. Complete Things, Don’t Quit! – Girls learn to trust themselves to finish, not to quit.


  • Why do we focus on Social, Emotional and Leadership Skills? They are core life skills for success: 
  • Self-awareness: Know your strengths and limitations, with a well-grounded sense of confidence, optimism, and a “growth mindset.”
  • Self-management: Effectively manage stress, control impulses, and motivate yourself to set and achieve goals.
  • Social awareness: Understand the perspectives of others and empathize with them, including those from diverse backgrounds and cultures.
  • Relationship skills: Communicate clearly, listen well, cooperate with others, resist inappropriate social pressure, negotiate conflict constructively, and seek and offer help when needed.
  • Responsible decision-making: Make constructive choices about personal behavior and social interactions based on ethical standards, safety, and social norms.
  • Leadership skills: our 12 leadership principles that help girls lead themselves, their actions, their choices and lead others confidently.
  • SEL Leads to Academic Outcomes and Improved Behavior
    • Studies show decreased dropout rates, school and classroom behavior issues, drug use, teen pregnancy, mental health problems, and criminal behavior
    • Impact Is Long-Term and Global/Can Help Reduce Poverty/Can help improve Economic Development/Improves Lifetime Goals/ long-term success of all students in today’s economy.


  • Our Curriculum that is at the heart of our programs:
    1. Leadership: Girls learn our 12 leadership principles that enrich and inspire them to build the skillsets that impact every area of their life.

    2. Self-esteem & SEL:
     Girls learn the crucial SEL skills to help them build a healthy relationship with themselves and to know their worth, because we want girls to be resilient and successful, not a statistic. You cannot medicate self-esteem. They learn social awareness, empathy and new perspectives along with the self-awareness and self-esteem skills that deeply impact their life goals and success rates.

    3. Greatness Mindset:
     Girls learn how to effectively manage stress, control emotional impulses, motivate themselves, learn self- management skills and learn how to achieve goals. These are crucial if we want girls to be able to overcome any obstacle they might encounter and become resilient.


Our Cofounder &  CEODena Patton

Dena is an author, speaker, coach and expert on greatness and human potential. Since 2000 her Training and Greatness Methodology has worked with thousands of leaders, celebrities and CEO’s helping them to learn the skill sets to thrive and become the leader or world changer they were born to be.  Through this journey of training adults, she realized that this type of leadership and SEL work is typically being taught to females at age 32 (early career years) and not when it’s really needed, age 12. That. is. 20 years. too. late. Her mission has been to advance women in the world through her work, which in 2009 grew to include girls when her and 3 friends started Girls Rule. They set out to redesign Dena’s women’s program to include a “girls version”. That version became a workshop and then later became 2 programs, then in 2013 became Girls Rule Foundation 501c3. Through the growth of the organization, we now have five leadership and empowerment programs based in our 12 Leadership Principles to serve girls ages 12-18. We can’t expect our girls to thrive if we don’t give them the tools, skillsets and mindsets to do so.

One of her favorite things about Girls Rule is that it has also become a platform for many other men and women with the same passion to advance women and girls in the world. Girls Rule Foundation is possible because of our people:  75 volunteers, 4 committees and 2 Boards.

Girls Rule is where Dena dedicates her philanthropy time and money, and she wants to see the programs reach more girls in the coming years through more distribution partnerships and funding partners.  She is the author of, The Greatness Game, which $1 of each book gets donated to Girls Rule. “Youth development through SEL and leadership is important especially now that girls have so much access to social media/messaging/outside influences, and they have so many distractions that can pull them off focus from their bright future. Programs like ours help girls with the social, emotional and leadership skills they need to thrive as young women and become our next generation of leaders in whatever industry or role they pursue.”

Watch the story of Girls Rule Foundation on Spark Stories TV here. 




  • Our 5 Empowerment & Leadership Programs:
  1. dreamLABs After-School Club:
    A 12-week after-school club you can open anywhere & start anytime with your group of girls.
  2. Wings to Fly Summer Camp :  
    A week-long leadership & entrepreneurship summer camp for middle and high school girls in Arizona.
  3. Shine Brightly Monthly Summit:
    A quarterly 1/2 day workshop for moms and girls in Phoenix, AZ.
  4. The Brilliant, Beautiful & Bold Role Model Awards & Mentoring Program:
    Nomination-Based awards and 6 girls win a year-long mentoring program 
  5. Join our #GirlsChangeTheWorld movement!:
    Buy a Tshirt here or follow/share our Facebook content here
  • The  Core Values for running our organization:
    1. We are committed to having team members, vendors, and employees who know WHY our organization exists and are crusaders for the cause.

    2. We are committed to clean communication – in all we do we lead by example in our words and actions. No drama, no negativity, no gossip. Ever.
    3. We are committed to creating a fun and empowering environment in everything we do for our clients and our teams.
    4. We are committed to leading with integrity and intention – we plan our work and work our plan.
    5. We are committed to intentionally making wise and healthy choices that further the mission and efforts of the organization, not ourselves.
    6. We are committed to creating a ‘we’ community of girls and women who encourage each other’s success within the organization and outside.
    7. We are committed to working and leading from a place of love, focus, fearlessness, and empowerment.
    8. We are committed to having a financially well-running organization and make wise decisions to accomplish that.
    9. We are committed to being brilliant, beautiful and bold role models and advocates in the world for all girls and women.
    10. We are committed to teamwork to make the dream work and ask for help and collaboration when needed.
  • Our Why:
    Why does the Girls Rule Foundation focus on developing, mentoring and educating teen girls? First, our commitment is rooted in our personal passion to advance women and girls in the world. Second, Arizona is one of the worst states to be a girl through statistics like; dropouts, sex trafficking, teen pregnancy, self-harm, and suicide and overall phone/social media addictions. Third, we find that disempowered girls often become disempowered women, and our commitment is that empowered girls become empowered women who contribute economically, intellectually, academically, and emotionally in our communities, country, and the world.
    We find that SEL and leadership skills are being taught, on average, 20 years too late for females. We must educate and equip girls with these crucial skills starting at age 12, not 32 if we want more girls to become empowered, successful women and leaders. Lastly, because all girls deserve equal training and equal opportunity to become leaders and world-changers


  • Statistics:
    We teach SEL and Leadership directly to girls because girls often do not get taught these skills until later in life. Without these skills it makes it harder to navigate through the pressures, distractions, addictions, temptations, and media that pull on all tween/teen girls. We all know that our youth will inherit complex social and economical problems in the future. We must equip them to be able to have the communication, leadership, self-esteem and problem-solving skills to confront these issues and become the next generation of leaders.
    But we start with today and the top 7 that every girl is challenged with:
    1. Peer pressure/bullying/cyberbullying

    2. Media messages of perfection & beauty
    3. Puberty and early puberty
    4. Suicide and self-harm is happening around them
    5. Teen Pregnancy is happening around them
    6. Drugs/drinking is happening around them
    7. The rise in cell phones and electronics addictions and dependency

Suicide experts say electronic addiction is one of the main causes behind the rise in suicides. Suicide for girls is at the highest in 40 years along with many other staggering statistics like sex trafficking, phone addiction, drugs, dropouts and teen pregnancy (7100 teen pregnancies in AZ in 2016 alone (1 million nationwide in 2016)). We all know that self-esteem cannot be medicated, and we also know that when girls are equipped with social, emotional, and leadership skill sets that they can build strong self-esteem and powerful skill sets to better navigate their teen years to become successful adults.


  • Outputs:
  • Lower suicide rates
  • Lower bullying experiences
  • Lower number of abusive teen relationships
  • Raise the number of girls to college
  • Raise the number of girls to leadership roles
  • Raise the number of girls trained in empowerment and leadership skills


  • Our Social Impact & movement:
    In addition to the educational programs we also reach people electronically – through our newsletter, our App, our social media, our online movement, and our Spread Love, Not Hate Challenge. We reach approximately 10,000 people per month.
  • Our Tribe:
    We are made up of men and women who stand for girls and want to see them thrive. We are made up of financial supporters, sponsors, volunteers, board members, and advocates who help our organization grow to reach more girls. It takes a village so join us! Get involved here! 


Read about our programs here.