Our Purpose

GR Core Values2

We help girls become the next generation of leaders & world changers.
We help girls build healthy, empowered, successful lives.
We help girls build a path for their dreams and education.
We help girls ignite their greatness and know their worth.
We help girls know they are brilliant, beautiful & bold as they are.


  • Our Mission:
    Our mission is to teach teen girls positive skill sets that will influence healthy choice making, create strong self-esteem and build bright futures.


  • Our Vision: 
    Our vision is to help create a generation of girls who dream big and know they have the skills and confidence to make their bright futures happen.


  • Our 3-part Foundation For Success Curriculum is the basis for all of our programs:

    1. Leadership:
    Girls learn our 12 leadership principles that enrich and inspire them to lead their choices, lead their lives and lead others confidently. The 12 Girls Rule Leadership Principles are listed below.

    2. Self-esteem & Confidence:
    Girls learn these crucial skills to help them own their brilliance and build a healthy relationship with themselves and to know their worth. This also teaches them how to create powerful, healthy relationships in all realms of their life. This is a foundational element of thriving, not surviving because we want girls to be resilient and successful, not a statistic. You cannot medicate self-esteem. We want girls to be confident in themselves so they can also lift others.

    3. Greatness Mindset:
    Girls learn how to build a positive mindset and access their greatness so they can fulfill their dreams, finish their education and build their bright futures. By understanding how to access their greatness (and not get tangled up in all the negativity/smallness) they are empowered to overcome any obstacle they will encounter.



  •  Our 12 Leadership Principles that we teach in our programs:
    1. Dream Big, Really Big! – Girls with dreams become women with vision.
    2. Make Positive Friendships! – Girls thrive in community and collaboration.
    3. Master a Greatness Mindset! – Girls who live and lead from their greatness change the world and are equipped to overcome obstacles.
    4. Have Self-Acceptance! – Girls are brilliant, beautiful and bold just as they are.
    5. Practice Responsibility Daily! – Girls are accountable for their own choices, communication, body, finances, & dreams.
    6. Set Goals for Your Dreams! – Girls get clarity in goals to achieve their bright futures.
    7. Lead by Your Actions! – Girls lead every day and don’t wait for a title.
    8. Practice Self-Care! – Girls learn the 5 Superpowers to care for their mind, body, & spirit.
    9. Be Compassionate & Giving! – Girls learn that they can be the change they want to see in the world.
    10. Plan Your Work! – Girls plan their work and work their plan.
    11. Participate in Teamwork! – Girls are clear in their roles and learn to ask for help & work together.
    12. Complete Things, Don’t Quit! – Girls learn to trust themselves to finish, not quit.


  • Our core values are how we run our organization:
    1. We are committed to having team members, vendors, and employees who know WHY our organization exists and are crusaders for the cause.
    2. We are committed to clean communication – in all we do we lead by example in our words and actions. No drama, no negativity, no gossip. Ever.
    3. We are committed to creating a fun and empowering environment in everything we do for our clients and our teams.
    4. We are committed to leading with integrity and intention – we plan our work and work our plan.
    5. We are committed to intentionally making wise and healthy choices that further the mission and efforts of the organization, not ourselves.
    6. We are committed to creating a ‘we’ community of girls and women who encourage each other’s success within the organization and outside.
    7. We are committed to working and leading from a place of love, focus, fearlessness, and empowerment.
    8. We are committed to having a financially well-running organization and make wise decisions to accomplish that.
    9. We are committed to being brilliant, beautiful and bold role models and advocates in the world for all girls and women.
    10. We are committed to teamwork to make the dream work and ask for help and collaboration when needed.



  • Our 5 Empowerment & Leadership Programs:
  1. dreamLABs After-School Club – a 12-week after-school club you can open available anywhere in the world.
  2. Wings to Fly Summer Camp – a week-long leadership/entrepreneurship summer camp for middle and high school girls.
  3. Shine Brightly Monthly Summit – quarterly workshop for moms and girls.
  4. The Brilliant, Beautiful & Bold Role Model Awards & Mentoring Program – Nomination-based awards and year long mentoring program.
  5. Join our #GirlsChangeTheWorld movement! Buy a Tshirt here, share our Facebook content here

    We are encouraging more girls to get the skills they need to know their worth and achieve their dreams.
    “Empowered girls become empowered women who change the world.”


Our Cofounder &  CEO – Dena Patton
Dena has a calling and a mission is to inspire and educate people worldwide to live, love and lead from their greatness mindset so they can fulfill their purpose and highest potential (and do great things in the world!).
Since 2000 she has worked with thousands of women helping them access their own power, voice, greatness and dreams through her Greatness Training Company. So she created a girls version to help girls access their highest potential which developed into Girls Rule Foundation. One of her favorite things about Girls Rule is that it has become a platform for many other men and women with the same purpose and passion to advance women and girls in the world. In 1994 she followed her dream to move from Phoenix to NYC at 22 with $1500 in her pocket.  She opened her first company, a PR and marketing company, at age 24, but then experienced a minor stroke at age 27. During her year of recovery and months of speech therapy, she found her calling to advance women and girls in the world. In 2001 she followed that calling to work with women to coach in the areas of developing a positive mindset, self-esteem/confidence and leadership. She opened her own coaching and training company working with women leaders and entrepreneurs across the country. Since then she has become a global speaker, best-winning author, and her goal is in 2019 is to complete two TED talks in regards to greatness and elevating girls. The programs at Girls Rule helps girls to know their worth, know themselves, know their greatness and know their valuable place in the world. Together with three friends she cofounded The Girls Rule Foundation’s and today we have five leadership and empowerment programs for girls ages 12-18 to help equip our girls to lead and live confidently. Girls Rule is where she dedicates her philanthropy time and wants to see the programs reach more girls in the coming years. She is also the author of, The Greatness Game, which $1 of each book gets donated to Girls Rule.“Youth development is important especially now that our children have access to so much media/messaging/outside influences, and they have so many distractions which can pull them off focus from their bright future. Programs like ours help girls with the social, emotional and leadership skills they need to thrive as young women and become our next generation of leaders in whatever industry or role they pursue.”Dena Patton320_wcr2_copy Pictured: Dena (middle) with Stacey Krolak State President of Women’s Council of Realtors a crucial supporter and sponsor of Girls Rule. As a grassroots, volunteer-based organization we depend on our donors, volunteers, partners and sponsors like WCR. Please learn about the ways you can help our mission and empower our reach to more girls by clicking here.


  • Our Why:
    Why does the Girls Rule Foundation focus on developing, mentoring and educating teen girls? First, our commitment is rooted in our personal passion to advance women and girls in the world. Secondly, Arizona is one of the worst states to be a girl through statistics like; dropouts, sex trafficking, teen pregnancy, self-harm, and suicide. We find that disempowered girls often become disempowered women, and our commitment is that empowered girls become empowered women who contribute economically, intellectually, academically, and emotionally in our communities, country, and the world. We find that empowerment and leadership skills are being taught, on average, 20 years too late for females. We must educate and equip girls with these crucial skills starting at age 12, not 32 if we want more girls to become empowered, successful women and leaders. Lastly, because America’s girls deserve equal training and equal opportunity to become leaders and world changers. 


Because girls often do not get these skills until later in life it is harder to navigate through the pressures, distractions, addictions, temptations, and media that pull on all girls.

The 7 core things that “pull on” EVERY tween/teen girl in our country:
1. Peer pressure/bullying/cyber bullying
2. Media messages of perfection & beauty
3. Puberty and early puberty
4. Suicide and self-harm is happening around them
5. Teen Pregnancy is happening around them
6. Drugs/drinking is happening around them
7. Cell phones and electronics addictions and dependency

(suicide experts say electronic addiction is one of the main causes behind the rise in suicides)Suicide for girls is at the highest in 40 years along with many other staggering statistics like sex trafficking, phone addiction, drugs, dropouts and teen pregnancy (7100 teen pregnancies in AZ in 2016 alone (1 million nationwide in 2016)). We all know that self-esteem cannot be medicated, and we also know that when girls are equipped with social, emotional, and leadership skill sets that they can build strong self-esteem and powerful skill sets to better navigate their teen years to become successful adults.


  • Our Program’s Impact:
    We design and lead educational programs so girls have the greatest chances of success in their schooling, their careers, and their lives. Our Foundation for Success Curriculum heavily influences 4 of the biggest areas of our lives: The 4 C’s: choice making, communication, community/relationships, and cash/income. Our goal is to lower self-harm & suicide rates, lower teen pregnancy, raise the number of girls who go to college and raise the number of girls who go into leadership. Overall we want girls to thrive and become successful, fulfilled and happy adults. Through our 4 empowerment & leadership programs, we powerfully impact about 1500 girls per year but with achieving our funding goals we will impact 7,125 girls in 2018-2019.


  • Our Social Impact:
    In addition to our programs we reach people electronically – through our newsletter, our social media, our online movement, and our Spread Love, Not Hate Challenge. We reach approximately 10,000 people per month.
  • Our Tribe:
    We are made up of men and women who stand for girls and want to see them thrive. We are made up of financial supporters, sponsors, volunteers, board members, and advocates who help our organization grow to reach more girls. It takes a village so join us!




We believe in girls & we believe in their dreams.
Because girls change the world.


Read about our programs here.