Our Purpose

GR Core Values2

We help girls become the next generation of leaders & world changers.
We help girls build healthy, empowered, successful lives.
We help girls build a path for their dreams and education.
We help girls ignite their greatness and know their worth.
We help girls know they are brilliant, beautiful & bold as they are.


  • Our Mission:
    Our mission is to teach teen girls positive skill sets that will influence healthy choice making, create strong self-esteem and build bright futures.



  • Our Vision: 
    Our vision is to help create a generation of girls who dream big and know they have the skills and confidence to make their bright futures happen.



  • We are all about teaching girls our 3-part Foundation For Success Curriculum:

    1. Leadership:
     Girls learn our 12 leadership principles that enrich and inspire them to lead their lives and others confidently. The 12 Girls Rule Leadership Principles are listed below.

    2. Self-esteem & Confidence:
    Girls learn these crucial skills to help them own their brilliance and build a healthy relationship with themselves and to their worth. This also teaches them how to create powerful, healthy relationships in all realms of their life. This is a foundational element of thriving, not surviving because we want girls to be successful, not a statistic. You cannot medicate self-esteem.

    3. Greatness Mindset:
    Girls learn how to build a positive mindset and access their greatness so they can fulfill their dreams, finish their education and build their bright futures. By understanding how to access their greatness they are empowered to overcome any obstacle they will encounter.



  •  Our 12 Leadership Principles that we teach in our programs:
    1. Dream Big, Really Big! – Girls with dreams become women with vision
    2. Make Positive Friendships! – Girls thrive in community and collaboration
    3. Master a Greatness Mindset! – Girls who live and lead from their greatness change the world and are equipped to overcome obstacles.
    4. Have Self-Acceptance! – Girls are brilliant, beautiful and bold just as they are
    5. Practice Responsibility Daily! – Girls are accountable for their own choices, communication, body, finances, & dreams
    6. Set Goals for Your Dreams! – Girls get clarity in goals to achieve their bright futures.
    7. Lead by Your Actions! – Girls lead every day and don’t wait for a title.
    8. Practice Self-Care! – Girls learn the 5 Superpowers to care for their mind, body, & spirit
    9. Be Compassionate & Giving! – Girls learn that they can be the change they want to see in the world
    10. Plan Your Work! – Girls plan their work and work their plan
    11. Participate in Teamwork! – Girls are clear in their roles and learn to ask for help & work together
    12. Complete Things, Don’t Quit! – Girls learn to trust themselves to finish, not quit.



  • Our 5 Empowerment & Leadership Programs:
  1. dreamLABs After-School Club – a 12-week after-school club available anywhere in the world
  2. Wings to Fly Summer Camp – a week-long summer camp
  3. Shine Brightly Monthly Summit – quarterly workshop for moms and girls
  4. The Brilliant, Beautiful & Bold Role Model Awards & Mentoring Program – Nominations for awards and mentoring program
  5. Join our #GirlsChangeTheWorld movement!

    Using social media, YouTube, T-shirts, speaking stages and the media we are:
    encouraging more girls to get the skills they need to know their worth and achieve their dreams.
    “Empowered girls become empowered women who change the world”.
    Get in action: Buy a Tshirt, share our Facebook content, tag us on videos of girls doing brilliant, beautiful or bold things.



Our Cofounder &  CEO – Dena Patton
Dena has a calling and a passion to advance and empower women and girls. Since 2000 she has worked with thousands of women and girls helping them access their own power, voice, greatness and dreams. Her passion is to find other men and women with the same purpose and passion.
In 1994 she followed her own dream to move from Phoenix to NYC at 22 with only $1500 in her pocket.  She opened her own business at age 24, but she soon experienced a minor stroke at age 27 from the results of stress and being a workaholic. She quickly adopted self-care, boundaries and transformational self-development work, which was life changing!  During the next 12 months, she was recovering and taking speech therapy. She was very blessed to have been able to sell her business to a tech startup, and in that time she also found a deeper calling to work with women and girls. In 2000 her path led her to become a global speaker, best-winning author, and coach for leaders and women entrepreneurs which she absolutely adores to this day. Her passion is to help women and girls know their worth, know themselves, know their greatness and know their valuable place in the world as leaders and world changers.  In 2002 she moved back to Phoenix then in 2007 with three friends she cofounded The Girls Rule Foundation’s and today we have five leadership and empowerment programs for girls ages 12-18 to help equip our girls to lead and live confidently. Philanthropy has always been important to Dena and she believes it’s an important part of life. Girls Rule is where she dedicates her philanthropy time and wants to see the programs reach more girls in the coming years. She is also the author of, The Greatness Game, which $1 of each book gets donated to Girls Rule.
“Youth development is important especially now that our youth has access to so much media/messaging/influencers, and they have so many distractions which can pull them off focus from their bright future. Programs like ours help girls with the social, emotional and leadership skills they need to thrive as young women and become our next generation of leaders in whatever industry or role they pursue.”



Pictured: Dena (middle) with State President, Stacey Krolak of Women’s Council of Realtors a crucial supporter and sponsor of Girls Rule. As a grassroots, volunteer-based organization we depend on our donors, volunteers, partners and sponsors like WCR. Please learn about the ways you can help our mission and empower our reach to more girls by clicking here.


  • Our Why:
    Why does the Girls Rule Foundation focus on developing, mentoring and educating teen girls? Arizona is one of the worst states to be a girl through statistics like; dropouts, sex trafficking, teen pregnancy, self-harm, and suicide. We find that disempowered girls often become disempowered women, and our commitment is that empowered girls become empowered women who contribute economically, intellectually, academically, and emotionally in our communities, country, and the world. We find that empowerment and leadership skills are being taught, on average, 20 years too late for girls. We must educate and equip girls with these crucial skills starting at age 12, not 32 if we want more girls to become empowered, successful women and leaders.


Because girls often do not get these skills until later in life it is harder to navigate through the pressures, distractions, addictions, temptations, and media that pull on all girls.

The 7 core things that “pull on” EVERY tween/teen girl in our country:
1. Peer pressure/bullying/cyber bullying
2. Media messages of perfection & beauty
3. Puberty and early puberty
4. Suicide and self-harm is happening around them
5. Teen Pregnancy is happening around them
6. Drugs/drinking is happening around them
7. Cell phones and electronics addictions and dependency

(suicide experts say electronic addiction is one of the main causes behind the rise in suicides)Suicide for girls is at the highest in 40 years along with many other staggering statistics like sex trafficking, phone addiction, drugs, dropouts and teen pregnancy (7100 teen pregnancies in AZ in 2016 alone (1 million nationwide in 2016)). We all know that self-esteem cannot be medicated, and we also know that when girls are equipped with social, emotional, and leadership skill sets that they can build strong self-esteem and powerful skill sets to better navigate their teen years to become successful adults.

  • Our Program’s Impact:
    We design and lead educational programs so girls have the greatest chances of success in their schooling, their careers, and their lives. Our Foundation for Success Curriculum heavily influences 4 of the biggest areas of our lives: The 4 C’s: choice making, communication, community/relationships, and cash/income. Our goal is to lower self-harm & suicide rates, lower teen pregnancy, raise the number of girls who go to college and raise the number of girls who go into leadership. Overall we want girls to thrive and become successful, fulfilled and happy adults. Through our 4 empowerment & leadership programs, we powerfully impact about 1500 girls per year but with achieving our funding goals we will impact 7,125 girls in 2018-2019.


  • Our Social Impact:
    In addition to our programs we reach people electronically – through our newsletter, our social media, our online movement, and our Spread Love, Not Hate Challenge. We reach approximately 10,000 people per month.
  • Our Tribe:
    We are made up of men and women who stand for girls and want to see them thrive. We are made up of financial supporters, sponsors, volunteers, board members, and advocates who help our organization grow to reach more girls. It takes a village so join us!
  • Our Core Values:

GR Core Values2


We believe in girls & we believe in their dreams.
Because girls change the world.


Read about our programs here.