OurPurpose – old



Girls Rule Foundation is an Arizona based 501c3 organization that is a leader in
empowerment and leadership programs for girls ages 12-18. Our mission is to
offer online and offline programs that focus on empowering girls in 3 areas:
self-esteem skills, leadership skills and financial/career skills.



  •  Our 12 Leadership Principles that we teach in our 4 programs:



What are Social, Emotional (and self-esteem) Skills? They are core life skills for success: 

  • Self-awareness: Know your strengths and limitations, with a well-grounded sense of confidence, optimism, and a “growth mindset.”
  • Self-management: Effectively manage stress, control impulses, and motivate yourself to set and achieve goals.
  • Social awareness: Understand the perspectives of others and empathize with them, including those from diverse backgrounds and cultures.
  • Relationship skills: Communicate clearly, listen well, cooperate with others, resist inappropriate social pressure, negotiate conflict constructively, and seek and offer help when needed.
  • Responsible decision-making: Make constructive choices about personal behavior and social interactions based on ethical standards, safety, and social norms.
  • Leadership skills: our 12 leadership principles that help girls lead themselves, their actions, their choices and lead others confidently.
  • SEL Leads to Academic Outcomes and Improved Behavior
    • Studies show decreased dropout rates, school and classroom behavior issues, drug use, teen pregnancy, mental health problems, and criminal behavior
    • Impact Is Long-Term and Global/Can Help Reduce Poverty/Can help improve Economic Development/Improves Lifetime Goals/ long-term success of all students in today’s economy.




Our Cofounder &  CEODena Patton

Dena is an author, speaker, coach and expert on greatness and human potential. Since 2000 her Training and Greatness Methodology has worked with thousands of leaders, celebrities and CEO’s helping them to learn the skill sets to thrive and become the leader or world changer they were born to be.  Through this journey of training adults, she realized that this type of leadership and SEL work is typically being taught to females at age 32 (early career years) and not when it’s really needed, age 12. That. is. 20 years. too. late. Her mission has been to advance women in the world through her work, which in 2009 grew to include girls when her and 3 friends started Girls Rule. They set out to redesign Dena’s women’s program to include a “girls version”. That version became a workshop and then later became 2 programs, then in 2013 became Girls Rule Foundation 501c3. Through the growth of the organization, we now have five leadership and empowerment programs based in our 12 Leadership Principles to serve girls ages 12-18. We can’t expect our girls to thrive if we don’t give them the tools, skillsets and mindsets to do so.

One of her favorite things about Girls Rule is that it has also become a platform for many other men and women with the same passion to advance women and girls in the world. Girls Rule Foundation is possible because of our people:  75 volunteers, 4 committees and 2 Boards.

Girls Rule is where Dena dedicates her philanthropy time and money, and she wants to see the programs reach more girls in the coming years through more distribution partnerships and funding partners.  She is the author of, The Greatness Game, which $1 of each book gets donated to Girls Rule. “Youth development through SEL and leadership is important especially now that girls have so much access to social media/messaging/outside influences, and they have so many distractions that can pull them off focus from their bright future. Programs like ours help girls with the social, emotional and leadership skills they need to thrive as young women and become our next generation of leaders in whatever industry or role they pursue.”

Watch the story of Girls Rule Foundation on Spark Stories TV here. 




  • Our 5 Empowerment & Leadership Programs:
  1. dreamLABs After-School Club:
    A 12-week leadership, after-school club you can open anywhere & start anytime with your group of girls.
  2. Wings to Fly Summer Camp :  
    A week-long leadership & entrepreneurship summer camp for middle and high school girls in Arizona.
  3. Shine Brightly Monthly Summit:
    A quarterly 1/2 day workshop based in SEL skills and leadership skills for moms and girls in Phoenix, AZ.
  4. The Brilliant, Beautiful & Bold Role Model Awards & Mentoring Program:
    A nomination-based program that awards 6 girls who win a year-long leadership mentoring program 
  5. Join our #GirlsChangeTheWorld movement:
    Buy a Tshirt here or follow/share our Facebook content here


  • The  10 Core Values for running our organization:
    1. We are committed to having team members, vendors, and employees who know WHY our organization exists and are crusaders for the cause.

    2. We are committed to clean communication – in all we do we lead by example in our words and actions. No drama, no negativity, no gossip. Ever.
    3. We are committed to creating a fun and empowering environment in everything we do for our clients and our teams.
    4. We are committed to leading with integrity and intention – we plan our work and work our plan.
    5. We are committed to intentionally making wise and healthy choices that further the mission and efforts of the organization, not ourselves.
    6. We are committed to creating a ‘we’ community of girls and women who encourage each other’s success within the organization and outside.
    7. We are committed to working and leading from a place of love, focus, fearlessness, and empowerment.
    8. We are committed to having a financially well-running organization and make wise decisions to accomplish that.
    9. We are committed to being brilliant, beautiful and bold role models and advocates in the world for all girls and women.
    10. We are committed to teamwork to make the dream work and ask for help and collaboration when needed.


  • Statistics:
    We all know that our youth will inherit complex social and economic problems in the future. We must equip them to be able to have the communication, leadership, self-esteem and problem-solving skills to confront these issues and become the next generation of leaders. At Girls Rule we address the root causes under these 7 main derailers that “pull-on” every girl and “derail” many girls: 1. Peer pressure, 2. Negative Media messages, 3. Puberty, 4. Suicide/self-harm, 5. Sex/Teen Pregnancy, 6. Drugs/Alcohol, 7. Cell phone/social addiction.  We want girls to become resilient, not a statistic. Let’s talk about the statistics of girls today. We are battling the highest suicide rate in girls in 40 years along with many other staggering statistics like teen pregnancy (7100 teen pregnancies in AZ in 2016 and 1 million nationwide in 2016).  Read more statistics here. Additionally, suicide experts say electronic and social media addiction is one of the main causes behind the rise in suicides and lower self-esteem. We all know that self-esteem cannot be medicated, and we also know that when girls are equipped with social, emotional, and leadership skill sets that they can build strong self-esteem and powerful skill sets to better navigate their teen years to become successful adults.


  • Our Why:
    We believe that when girls learn the social, emotional, and leadership skill sets it dramatically impacts their decisions, education, relationships, success, income, dreams, and career choices. We want girls to be able to build empowered, healthy, and successful lives. However, we all know that self-esteem cannot be medicated, and we also know that when girls are equipped with social, emotional, and leadership skill sets that they better navigate their teen years to become successful adults. We found that the root cause of our growing negative statistics is a lack of resiliency training in the teen years. To become resilient we must teach SEL skills. Girls need this training more than ever because they are coping with pressures and situations never seen before in history! Currently, females learn these skills usually around the age of 32, instead of 12, and that is 20 Years. Too. Late. It is not ok to “hope” that girls learn these important skills “along the way”. We must be intentional in teaching these tools and skillsets to girls so they can navigate around those 7 “derailer”s, and learn to create empowered, successful and healthy lives. Our 3-Part SEL Curriculum is designed to impact girl’s choice-making, communication, relationships, and career/income. We believe that girls have a beautiful and powerful place in the world and through our programs, our goal in 2019-2020 is to impact 20,000+ girls.


  • Outputs:
  • Lower suicide rates
  • Lower bullying experiences
  • Lower number of abusive teen relationships
  • Raise the number of girls to college
  • Raise the number of girls to leadership roles
  • Raise the number of girls trained in empowerment and leadership skills


  • Our Social Media & Movement Impact:
    In addition to the educational programs we also reach people electronically – through our newsletter, our App, our social media, our online movement, and our Spread Love, Not Hate Challenge. We reach approximately 10,000 people per month.
  • Our Tribe:
    We are made up of men and women who stand for girls and want to see them thrive. We are made up of financial supporters, sponsors, volunteers, board members, and advocates who help our organization grow to reach more girls. It takes a village so join us! Get involved here! 


Read about our programs here.