Our Purpose

GR Core Values2

We help girls become the next generation of leaders & world changers.
We help girls build healthy, empowered, successful lives.
We help girls build a path for their dreams and education.
We help girls ignite their greatness and know their worth.
We help girls know they are brilliant, beautiful & bold as they are.


  • Our Mission:
    Our mission is to teach teen girls positive skill sets that will influence healthy choice making, create strong self-esteem and build bright futures.


  • Our Vision: 
    Our vision is to help create a generation of girls who dream big and know they have the skills and confidence to make their bright futures happen.


  • We are all about teaching girls our 3-part Foundation For Success Curriculum:

    1. Leadership:
    girls learn our 12 leadership principles that enrich and inspire them to confidently lead their lives and others.

    2. Self-esteem & Confidence:
    girls learn skills to help them own their brilliance and build a healthy relationship with themselves, and to learn how to create powerful, healthy relationships that lift each other up.

    3. Greatness Mindset:
    girls learn how to build a positive mindset and access their greatness so they can fulfill their dreams, finish their education and build their bright futures intentionally.Our goal is that girls know their worth, know themselves, know their greatness and know their valuable place in the world as leaders and world changers. Our other goal is to lower the statistics of self-harm, teen pregnancy and dropouts and to raise the numbers of female college admissions and female leaders.


  •  Our 12 Leadership Principles that we teach in our programs:
    1. Dream Big, Really Big! – Girls with dreams become women with vision
    2. Make Positive Friendships! – Girls thrive in community and collaboration
    3. Master a Greatness Mindset! – Girls who live and lead from their greatness change the world
    4. Have Self-Acceptance! – Girls are brilliant, beautiful and bold just as they are
    5. Practice Responsibility Daily! – Girls are accountable for their own choices, communication, body, finances, & dreams
    6. Set Goals for Your Dreams! – Girls get clarity in goals to achieve their bright futures.
    7. Lead by Your Actions! – Girls lead every day, and don’t wait for a title.
    8. Practice Self-Care! – Girls learn the 5 Superpowers to care for mind, body, spirit
    9. Be Compassionate & Giving! – Girls learn that they can be the change they want to see in the world
    10. Plan Your Work! – Girls plan their work and work their plan
    11. Participate in Teamwork! – Girls are clear in their roles and learn to work together
    12. Complete Things, Don’t Quit! – Girls learn to finish, not quit.


  • Our 5 Empowerment & Leadership Programs:
  1. dreamLABs After-School Club – a 12-week after-school club focuses on dreams, leadership, empowerment & teamwork/friendships – Impacts 200 clubs/2400 girls.
  2. Wings to Fly Summer Camp – a week-long summer camp focuses on leadership, empowerment, entrepreneurship and STEM – Impacts 25 girls/families.
  3. Shine Brightly Monthly Summit – monthly workshops designed specifically for teen girls and their mom (or dad/guardian/mentor) who support them. Focuses on empowerment, leadership, inspiration and entrepreneurship – Impacts 60 attendees per month/ 800 attendees per year.
  4. The Brilliant, Beautiful & Bold Role Model Awards & Mentoring Program – Nominations open in August statewide! 4 girls will win $500 at our Annual Awards Reception on October 12th to further their dreams and win a full year of success mentoring – Impacts 75+ nominees/4 award winners.
  5. Our #BBB movement using social media, YouTube, T-shirts, stages and the media we are spreading our teachings and our messages about the importance of girl empowerment and leadership.



Our Cofounder &  CEO – Dena Patton
Dena has a calling and a passion to empower women and girls. For the past 16 years she has worked with women and girls helping them access their own power, voice, greatness and dreams. Her passion is to find other men and women with the same passion.

In 1994 she followed her own dream to move from Phoenix to NYC at 22 with only $1500 in her pocket.  She opened her own business at age 24, but she soon experienced a minor stroke at age 27 from the results of stress and being a workaholic. She quickly adopted self-care, boundaries and transformational self-development work, which was life changing!  During the next 12 months she was recovering in speech therapy and sold her business to a tech startup, and in that time she also found a deeper calling to work with women and girls. In 2001 her path led her to become a global speaker, best-winning author, and coach for women leaders and entrepreneurs which she absolutely adores to this day. Her passion is to help women and girls know their worth, know themselves, know their greatness and know their valuable place in the world as leaders and world changers.  In 2002 she moved back to Phoenix. In 2007 with three friends she cofounded The Girls Rule Foundation’s and today we have five leadership and empowerment programs for girls ages 12-18 to help equip our girls to lead and live confidently. Philanthropy and ministry work has always been important to Dena and she believes it’s an important part of life. Girls Rule is where she dedicates her philanthropy time and wants to see the programs reach more girls in the coming years. She is also the author of, The Greatness Game, which $1 of each book gets donated to Girls Rule.

“Youth development is important especially now that our youth has access to so much media/messaging/influencers, and they have so many distractions which can pull them off focus from their bright future. Programs like ours help girls with the social, emotional and leadership skills they need to thrive as young women and become our next generation of leaders in whatever industry or role they pursue.”

Pictured: Dena (middle) with the Past Presidents of Women’s Council of Realtors Scottsdale a crucial supporter and sponsor of Girls Rule. As a grassroots, volunteer-based organization we depend on our donors, volunteers and support – learn about the 6 ways you can help our mission and empower our reach to more girls by clicking here.


  • Our Why:

Why does Girls Rule Foundation focus on developing, inspiring, mentoring and educating teen girls? Not just because Arizona is the 3rd worst state (read statistics here) to be a girl, but because 7 core things that “pull on” EVERY teen girl in our country:
1. Peer pressure
2. Media messages of perfection & beauty
3. Puberty and early puberty
4. Suicide and self-harm is happening around them
5. Teen Pregnancy is happening around them
6. Drugs/drinking is happening around them
7. Cell phones and electronics addictions and dependency

Disempowered girls often become disempowered women, and our commitment is that empowered girls become empowered women who contribute economically, intellectually, academically, and emotionally in our communities, country and the world. Self-esteem cannot be medicated which is why we educate and equip girls with social, emotional, and leadership skill sets so that they can become our next generation of leaders and world changers.

  • Our Program’s Impact:
    Our movement and our educational programs are aimed to girls the greatest chances of success in their schooling, their careers and their lives. We educate and equip thousands of girls to succeed through: our after-school club, Our Annual Mentoring & Awards program, our Mother-Daughter Summits and our Summer Camp. Our programs are important because they heavily influence our 4 C’s: choice making, communication, community/relationships, and cash/income. Let’s help our girls succeed.


  • Our Social Impact:
    In addition to our programs we reach people electronically – through our newsletter, our social media, our online movement, and our Spread Love, Not Hate Challenge. We reach approximately 10,000 people per month.
  • Our Tribe:
    We are made up of men and women who stand for girls and want to see them thrive. We are made up of financial supporters, sponsors, volunteers, board members, and advocates who help our organization grow to reach more girls. It takes a village so join us!
  • Our Core Values:

GR Core Values2


We believe in girls & we believe in their dreams.
Because girls change the world.


Read about our programs here.